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Sony Universal
Project
Kicks
Location
Australia
Role
Art Direction and Design
The creation of the KICKS brand identity for Sony Universal Australia focused on delivering a bold and dynamic concept that captured the essence of entertainment and accessibility. Centred around the tagline "Get your kicks"—whether comedy, action, or drama—the identity celebrated the variety of content available. The logo, distilled into a visually striking "K," symbolised simplicity and recognition while allowing versatility across mediums. Bright, engaging colours and interactive design elements brought energy to the online store and website, mimicking the excitement of a modern video store. The launch strategy emphasised user-friendly navigation and vibrant visuals, creating an immersive experience that invited audiences to explore and enjoy their entertainment their way.
